feature films

Avon Ladies... Rural Style

A film by Rhonda Buckley

Avon Ladies... Rural Style is a film showing the irony of a makeup company that became a top seller in Newfoundland in the 60’s. Rural Newfoundland women have been thought of as hearty and in most cases they don’t even wear make up. In the 60’s, 4,000 women throughout Newfoundland became top sales agents for the country. By comparison, in urban centers Avon ladies walked up a walkway and rang a doorbell to say “Avon calling”. Still, in rural Newfoundland today women go door- to door by ATV, hike over cliff sides and around woodpiles in order to sell make up in the community.

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